Resume - ASM Or Brand Manager

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  Candidate Details
Position Sought :
ASM Or Brand Manager
Age :
28 years     Experience : 2.1
Qualification :
B.E.Netaji Subhash Institute of Technology, Delhi 
PGDCMIndian Institute of Management-Kolkata, Kolkata 
Preferred Location :
All India, Ahmedabad
Job Category :
Sales/Marketing/Advertising/Business Dev.


J. K. HELENE CURTIS LIMITED (Manufacturers of FMCG Products of Brands - Park Avenue and Premium)
17 MONTHS (1 JAN09 May10)

9 Months (Sep09 to May10) FMCG Sales
o Senior Area Sales Manager (Gujarat & Madhya Pradesh) for General & Modern Trade
o Reporting to Regional Sales Manager (West)
o Key responsibilities Forecasting, Sales operations, Team Management and Sales achievement
o Reporting Team Size: 32 (3 TSM + 19 TSI + 10 ISR)
o Achievements:
Winner of 6gms of Gold in Go for Gold contest for Q4 2009 for achieving more than 100% growth over last year in Deo category
Ever highest primary figure achieved for Gujarat in April10
Achieved 20% growth rate over last year for the full year 2009-10
Achieved growth rate over last year for Gujarat (52%) & west-2 (29%) in second half of year 2009-10
60% volume growth over last year in Park Avenue Deos in Gujarat through series of innovative placement in market
Successfully implemented water bottle free with every case of Deos in Jabalpur
99.8% overall target achievement by Gujarat in 2nd half of year (2009-10)
High MTO (Modern Trade Outlet) growth rate in Gujarat
8 Months (Jan09 - Aug09) FMCG Sales Induction
o Deputy Manager, Sales (May09 - Aug09) Handled Thane territory under supervision
TSM (Territory Sales Manager) Thane
Developed & implemented project: JTMS (JKHC Territory Monitoring System) which aids in channel and process development.
o Senior Management Trainee (Jan09 to Apr09) Handled territories under supervision
TSM (Territory Sales Manager) Thane
TSI (Territory Sales In charge) South Mumbai

8 MONTHS (MAY08 - DEC08)

Senior Management Trainee, Raymond Limited
o Reporting to Deputy General Manager, Marketing
o Responsible for planning, implementation and negotiation of media plan for new shop openings.
o Media planning for multiple media included mass media like Television (Local Cable), Outdoors (Hoardings, lamp post and glow sign boards) and Print (Newspaper & Magazine) and local media like Paper inserts, Banners, Mobile Vans.
o Media buying rate benchmarking for cost efficiency in coordination with national media agency - R. K. Swamy BBDO.
o Executed media plan for diverse geographical area using multilingual marketing in Bengali, Marathi, Hindi, English, Punjabi and Gujarati.
o Budgeting and tracking expenses and effectiveness of Pool Budget co-op media campaign
o Handled Festival campaigns of Raymond during Diwali & Dussehra of 2008 in Print (newspaper & magazine)
o Co-editor of TRV (Team Retail Voice) with coverage of CRM, Service Excellence(SEXY), Updated News/ New Product Launches
o Achievements:
Achieved cost saving of 66% in re-ordered Design CD of Press Ad and Hoarding Flex through successful media buying
Effective media planning acknowledged with some of the stores like TRS, Pitam Pura, Delhi and TRS, Gorakhpur achieving Record sales during opening