Resume - Marketing Head With a Leading Pharma Comp

(Keywords : Marketing)
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  Candidate Details
Position Sought :
Marketing Head With a Leading Pharma Comp
Age :
31 years     Experience : 11.0
Qualification :
Masters in Business Administration(Marketing) 
Preferred Location :
Job Category :
Sales/Marketing/Advertising/Business Dev.
Expected Salary :


An incisive professional with over 9 year of experience in:
- Market development - Brand development - Brand promotion
- Distribution - Research - Events Management

Distinction of launching new publications & Part of the international alliance with BBC-UK.
A keen planner and strategist with proven abilities in image and brand building, growing and managing professional associates and client relationships.
Have expertise in development and implementation of business strategies, systems development, product positioning and CRM.
An effective communicator and team leader with proven team building and management abilities. Extensive experience in management of product launch & product promotion events.


X Develop marketing strategies to build consumer preference and drive volumes.
X Plan marketing activities to achieve volume estimations and review effectiveness.
X Analyse market trends, sales performance through channels, and other critical trends.

Business Development
X Identify and develop new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
X Exploring International Markets (Switzerland and UK).
X Utilise the public information and personal network to develop marketing intelligence for generating leads.
X Lead, train and motivate teams ensuring their career development & positive contribution to the company.

Key Account Management
X Develop relationships with key institutions in target organizations for business development.
X Evolve market segmentation & penetration strategies to achieve targets.
X Interface with clients for suggesting the most viable product range and cultivating relations with them for securing repeat business.
X Responsible for credit control & timely remittances from the market.

Brand Management
X Build brand focus in conjunction with operational requirements.
X Ensure maximum brand visibility and capture optimum market shares.
X Formulating Activity calendar, Cost negotiation & Approvals for calendars.

People Management
X Drive the team to deliver cost effective rates with suppliers & event agencies.
X Create a vibrant, agile, proactive, knowledgeable, empowered organization.


Since June96 working with Publishing Company

Career Path
Deputy Manager & Group Head (Aug03-Jul05)
Manager & Group Head (Since Aug05)

The Company: It is one of the flagship media houses in India. Print medium being its stronghold, it has also diversified into radio, TV broadcasting, retail, Dot com, event management, financial services, music, International media representation & credit cards.

The Attainments

As Manager & Group Head
X Managing a team of 14.
X Achieved a portfolio turnover of USD 4.5 Mn which is 70% growth over last year (2004-05)
X In Charge of marketing Industry surveys and Research led reports in TOI and ET (West Zone)
X Created strategies on improving yield of the current JV business portfolio.
X Consolidated the Sales and marketing activities for JV at a National level.
X Working on a strategic alliance with Global players for BTB publishing (Retail and Manufacturing).

As Deputy Manager & Group Head
X Instrumental in initiating joint venture with BBC-UK on all SAPs. The portfolio comprises of publications such as Femina, Filmfare and other BTB, BTC Categories.
X Ensured JV commitments on ROI and turnovers.
X In charge of the Response Connect initiatives for TOI and ET brands under the BCCL group.
X Handling pre-JV due-diligence activity and a post-JV planning on all JV publications.

As Assistant Manager
X Involved in designing, pricing, promotion, experiential marketing and distribution.
X Launched publication:
JLT V Just Like That in Mumbai with success, and later launched it in Pune.
Youth publication for the group after conducting extensive research on the TG (15 V 20 year age bracket) and creating a blue print for the new venture.

As Senior Officer
X Pivotal in developing niche brands (Stand Alone Publications - Magazines) on various subjects based on consumer interests and industry segments.
X Market development of Navi Mumbai area.
X Initiated Consumer events under the auspices of New Bombay Plus.

As Officer
X Assisted in launching a new branch office in Navi Mumbai. (International InfoTech Park).
X Managed 5 members marketing team and reporting to the Branch Head.

X Masters in Marketing Management (MMM) from Somaiya Institute of Management Studies and Research, Mumbai University in 2002.
X Bachelor of Science (Chemistry) from Mumbai University in 1996.