Resume - Brand Manager


 
(Keywords : Willing to work in an aggressive, Competitive & ambiguous environment, Enthusiastic in learning new things.)
  
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  Candidate Details
Position Sought :
Brand Manager
Age :
36 years     Experience : 8.0
Qualification :
Calcutta UniversityCity College, Kolkata 
Academy Of Business Management StudiesSikkim Manipal University - Open University, Gangtok 
Arena Multimedia 
Preferred Location :
Kolkata
Job Category :
Sales/Marketing/Advertising/Business Dev.
Expected Salary :
7 lacs

Resume

October 2011 Till date with Laser Shaving India Pvt. Ltd. As Asst. Brand Manager (Marketing Division)

Accountabilities Product & Brand Management System & Disposable Razor segment & development of male grooming products.

- Conceptualization for brand positioning and related communication.
- Developing and recommending positioning, strategy, placing and promotion policies to ensure that the marketing and sales objectives are consistently fulfilled.
- Working on the development of new product range in the area of male grooming.
- Studying competitive products, analysing new need-gaps and deriving concepts and USPs.
- Developing new pack designs for the concerned brand & new developments while working in tandem with in-house creative department and external designing agencies.
- Focusing on launch outbreak through media campaign including ATL & BTL activities with help of advertisement & creative agency.
- Evaluating the data and maintaining documents for the Shaving accessories brand like Laser, Topaz etc.

January 2006 September 2011 with Emami Ltd., Kolkata as Sr. Brand Executive (Marketing Division)

Accountabilities Product & Brand management Skin care Category

- Conceptualization for brand positioning and related communication.
- Developing and recommending positioning, placing and promotion policies to ensure that the objectives are consistently met.
- Handling market research for understanding consumer perception, Product acceptance & performance.
- Analyzing ORG and Sales data. Suggesting and implementing necessary marketing initiative.
- Extrapolating important inferences from reports of renowned research agencies.
- Studying competitive products, analysing new need-gaps and deriving concepts and USPs.
- Organising and conducting FGDs through renowned research agencies for the concerned category.
- Developing pack designs for the concerned brand while working in tandem with in-house creative department and external designing agencies.
- Focusing on media campaign including ATL & BTL activities with help of advertisement agency.

Notable Credits:

- Key player in the nationwide successful launch of Emami Malai Kesar Cold Cream.
- Major contributor in the nationwide successful launch of Vasocare Petroleum Jelly and handling the All India marketing activities for the brand.

June 2003 December 2005 with Elite Data Point (Associated with IMRB International) as Analyst

As Analyst, positioned at the Kolkata office, being exposed to analyze cigarette smoking habits of smoking individuals and assessing monthly household buying trends of individuals.

Chief Responsibilities:

- Primary analysis of cigarette smokers before putting it into SPSS (software for advance statistical analysis).
- Assessing the smoking habits of people on various parameters like fluctuation of prices, qualities of tobacco.
- Assessing the monthly buying pattern of household products.  
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