To aggressively drive the entire range of brands in the specified territory. Effectively manage trade channel customers. Achieve Sell In targets and increase Sell out efficiency by actively managing Sell Out drivers of the stockists.

Key Result Areas
Achievement of Sell In objectives
Drive entire range of consumer and prescription driven brands
Build and maintain strong relationships with Trade Channel customers and actively manage Sell Out drivers with these customers
Drive Modern Trade business and relationships (Wherever there is no KAE-R)
Planning and undertaking CRM activities