The company is addressing a Rs. 128, 000 crore consumer durables market, with a goal to capture 3% of this business, from 12 million active home internet users, leveraging an investment of Rs. 200 crore in technology. They have retained a leading retail solution provider based on their track record with some of the largest US blue chip retailers Gap Inc., Victorias Secret, Limited, etc. The company has established a supply chain, logistics, and services for 24 top selling brands in white-goods: LG, Samsung, Onida, Philips, Panasonic, Haier, HP, Acer, Lennova, Toshiba, Cannon, Olympus, Nokia, and Motorola -- to name just the bigger ones.

Content Writer researches a line of products and writes online content published on the company's web site, for the prospective customers to make better informed buying decisions. S/ he stays abreast of current developments in the product line, to ensure effective content that achieves the company's goals. S/ he writes, edits, proofreads, and copyedits a variety of documents; and, plans and prepares stories for online dissemination. S/ he prepares page layouts to position and space articles and illustrations.

An enterprising, results oriented person, good written and oral communication skills, and pleasant manners, with an ability to understand the customer needs, and then influence them.

S/ he would need lot of perseverance, to be able to do, undo and redo her own copy matter.

S/ he would need to interface with customers to understand the effectiveness of her content and continuously improve upon the same.

The right candidate would have demonstrated leadership and a flair for original creative writing, through participation in extra-curricular activities at school/ college/ university